Cookie Policy

What are cookies?

This Cookie Policy explains what cookies are and how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used, and how to manage the cookie settings.

Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyse what works and where it needs improvement.

How do we use cookies?

As most of the online services, our website uses first party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.

The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.

Types of Cookies we use

Necessary

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

Cookie Duration Description
__cf_bm 1 hour This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
elementor never This cookie is used by the website’s WordPress theme. It allows the website owner to implement or change the website’s content in real-time.
wpEmojiSettingsSupports session WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user’s browser can display emojis properly.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Cookie Duration Description
_gcl_au 3 months Google Tag Manager sets this cookie to experiment advertisement efficiency of websites using their services.
_ga_* 1 year 1 month 4 days Google Analytics sets this cookie to store and count page views.
_ga 1 year 1 month 4 days The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_fbp 3 months Facebook sets this cookie to store and track interactions.

Performance

Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Advertisement

Used for personalized ads based on your browsing history.
Cookie Duration Description
_ttp 3 months TikTok set this cookie to track and improve the performance of advertising campaigns, as well as to personalise the user experience.
_rdt_uuid 3 months Reddit sets this cookie to build a profile of your interests and show you relevant ads.
muc_ads 1 year 1 month 4 days Twitter sets this cookie to collect user behaviour and interaction data to optimize the website.
guest_id_marketing 1 year 1 month 4 days Twitter sets this cookie to identify and track the website visitor.
guest_id_ads 1 year 1 month 4 days Twitter sets this cookie to identify and track the website visitor.
personalization_id 1 year 1 month 4 days Twitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.
guest_id 1 year 1 month 4 days Twitter sets this cookie to identify and track the website visitor. It registers if a user is signed in to the Twitter platform and collects information about ad preferences.
bcookie 1 year LinkedIn sets this cookie to track the use of embedded services.
_tt_enable_cookie 3 months Tiktok set this cookie to collect data about behaviour and activities on the website and to measure the effectiveness of the advertising.
_ttp 3 months TikTok set this cookie to track and improve the performance of advertising campaigns, as well as to personalise the user experience.

Functional

Remember preferences or choices you make.
Cookie Duration Description
li_gc 6 months Linkedin set this cookie for storing visitor’s consent regarding using cookies for non-essential purposes.
lidc 1 day LinkedIn sets the lidc cookie to facilitate data center selection.